New pattern of market competition in hardware industry.
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Author:feite
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Published time: 2010-10-26
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A financial crisis has brought a storm of no great significance. As the impact of the crisis has gradually spread from the virtual economy to the real economy, China's foreign trade export has also suffered a huge impact. Many hardware enterprises began to implement the regression strategy under the situation of sharply shrinking orders and serious difficulties in production and operation.
"We are already preparing to return to the domestic market. Although there are still many problems in developing the domestic market, such as product varieties, quality, sales channels and different consumer habits, etc., once developed, the potential of the domestic market is quite broad."Zhejiang yiwu some tool manufacture company responsible person said to the reporter.
"In the future, our goal is to get deeply involved in the domestic middle and high-end market. We are already doing research."In the opinion of the above tool manufacturer, many domestic enterprises are excellent in product quality due to long-term export or OEM."The key is to change the previous practice of focusing on production rather than brands, and strengthen the brand management ability and corporate image strategic awareness, so that we will be able to obtain the due market position and successfully survive the cold winter of the industry.
According to statistics, in recent years, China's hardware industry with an annual growth rate of 20% development, the annual output value of 400 billion yuan, has become the world's largest output.However, the highest profit margin of the middle and high-end market has long been controlled by foreign manufacturers, which can be seen from the huge gap in the price of domestic and foreign brand products.
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